A shift has occurred in the search engine marketing landscape since 2020. In the past, a simple approach of sprinkling keywords on web pages was sufficient to attract traffic. However, today’s search marketing is far more intricate, encompassing factors such as site authority, site quality, and social signals. Is your search engine marketing strategy keeping up with these changes?
Opportunities Arise from Change
The evolution of search has opened up a multitude of avenues for driving online traffic, including paid search, local search, product search, personalization, and social media. To effectively leverage these opportunities, a well-rounded mix of strategies is essential in your search engine marketing plan. At Corieosity, we specialize in providing a comprehensive suite of search engine marketing services tailored to meet the unique needs of your business.
Our Range of Services
- SEO
- Local SEO
- Mobile Search Marketing
- PPC Search Advertising
- Social Media Marketing
- Analytics
The Benefits You’ll Reap
Engaging our services will bring several advantages to your business, including:
- Qualified sales leads
- Enhanced brand awareness
- Improved return on investment (ROI)
Our Guiding Philosophy
We adhere to a set of principles that guide our approach to search engine marketing:
- Campaign synergy
- Complete optimization
- Emphasis on relevant keywords
- Avoidance of spam techniques
- Focus on long-term value
Understanding the Key Factors
Navigating today’s search marketing landscape can be perplexing. How does SEO function in the present day? Does PageRank still hold significance? Does paid search contribute value or merely cannibalize organic traffic? How much effort should be allocated to social media? And which social media platforms truly matter?
Attempting to move in too many directions simultaneously can result in spreading oneself too thin. Conversely, remaining stagnant can cause you to miss out on important opportunities.
With two decades of experience in search engine marketing, Corieosity possesses the expertise to identify initiatives that yield the greatest returns and discern those that may deplete your valuable resources. Allow us to serve as your trusted guide through the intricate maze of search engine marketing.
The Core Importance of Search Engine Optimization (SEO)
Search engine optimization remains the foundation of online marketing, as it drives traffic and boosts the visibility of businesses that secure top positions in search results.
The Vitality of Local SEO
For brick-and-mortar businesses, local SEO has become indispensable. Establishing a strong presence in local Google searches is now nearly impossible without a robust Places listing.
The Mobile Revolution in SEO
Mobile SEO represents the future of search marketing. It already accounts for 10% of the search traffic for many websites. However, most websites are not optimized for mobile devices and are missing out on the full potential of mobile search traffic.
PPC: Rapid Traffic Generation
Paid search advertising through PPC remains the fastest method to drive search engine traffic. Furthermore, it enables the execution of marketing strategies that are not feasible through SEO alone.
The Power of Social Media Marketing
Social media has emerged as the contemporary equivalent of email marketing, serving as a means for businesses to connect with their core customer base. However, businesses often require assistance in expanding their fan base and increasing fan engagement.
Tailoring Strategies to Your Business
Not every online strategy suits every customer, and not every optimization tactic is suitable for every website. Our team possesses the expertise to determine the optimal mix of strategies for your business and the most effective way to implement them.
Veterans in Search Engine Marketing
W have been optimizing websites since 2001. Over the years, we have evolved and grown, recruiting exceptional individuals who possess an in-depth understanding of search marketing. In fact, our team members boast an average of over ten years of experience in online marketing. Our style is informal and straightforward, with an unwavering focus on delivering results
